THE POWER OF VIDEO 2018-08-26T10:49:27+00:00

What is the Power of Video for your Business?

People connect with people so if you can give a face and story to your product or service you have a much better chance of initiating new relationships and deepening existing customer connections. Personally, I get so much joy from helping people and businesses tell their story as I love it when people work hard on something that they themselves are passionate about. It’s my firm belief that these wonderful “behind the scenes” stories of the creators, producers and service givers need to be told and shared with the world, and I love being part of the process to make that happen. I really enjoy working with local businesses. After recently moving from Abbotsford to wonderful Warburton, I look forward to helping more of the talented and passionate local Yarra Valley and Yarra Ranges businesses to shine online. What a magnificent place we work and live in, and what great products and services are being produced and happening here. I’m so excited to share these stories of this magical place with the world. I’m particularly excited with my latest discovery of interactive video, this is a very modern way of visual story-telling where the viewers participate. Read more about interactive video below.

About my production style: I mainly make web videos which are short and to the point and perfect for buzz and sharing. But for the longer real-action live footage videos, my style of video making is relaxed and conversational, as I find the best results come when I can understand the essence of a person or business, then facilitate a space where people can be themselves and share their authentic experience and story. The art then comes from years of experience developing my editing skills to smooth it all out to make a professional and seamless narrative. I find this gives the outcome the best of both worlds, authentic content with a professional delivery. Premium sound: As all of us movie lovers know, emotions are heightened with emotive music. My partner Gary happens to be a fantastic music composer for film and advertising and has written audio tracks for some top name brands around the globe, so I often employ him to compose custom made audio tracks to accompany the videos I create as that is the perfect way to give premium class and heightened emotion.

1. BUILDS TRUST

Every person and business have an interesting story to tell. What is yours? Videos are extremely emotionally engaging and help customers decide whether they want to visit or look further into what you have to offer, and they are a great for sharing to help you get more online exposure and boost your google ranking.

 THE POWER OF VIDEO

2. BOOSTS ENGAGEMENT

With cutting-edge “choose your own adventure” style interactive videos, there has never been a more engaging style of video production.

PEOPLE LOVE VIDEOS THAT ENGAGE

3. HIGHER GOOGLE RANKINGS

Google loves when you provide relevant content. The longer your customers stay on your site, the higher you rank on google, the more backlinks to your site, from your video being shared, the higher you rank on Google listings.

 QUALITY & ENGAGING CONTENT IS KING

4. EXCITES NEW CUSTOMERS

What is better for new customers than a video to tell your story? An interactive video to tell your story!!!

EXCITE YOUR NEW CUSTOMERS

5. DAZZLES EXISTING CUSTOMERS

Keeping things fresh and optimised is the key to strong online presence. What’s a great way to reinvigorate existing relationships with your customers? Share an interactive video with them, where their choices lead the video story!

 NUTURING KEEPS PEOPLE INTERESTED

WHY GET AN INTERACTIVE VIDEO MADE?

Who doesn’t love the idea of participating when watching a video, knowing you have some control over the outcome. Interactivity dramatically boosts engagement!

As with all trends on the internet. If it is fun and engaging, it is for more likely to be shared as people love novel things.

The more your video is shared and liked the more traffic you generate and therefor the more sales you make.

How many of your competitors are using such cutting-edge tech to engage their customers? They will be soon why not beat them to it?

A story can be told in so many ways, when you make your videos interactive, you can really let your creativity spread its wings!

It all comes down to making people happy. If your customers are happy, you are happy, if you are happy I am happy!